CHENGCHENG ZHAO
Chengcheng Zhao is a creative director and designer based in New York, specializing in building and growing lifestyle brands.

With a multidisciplinary background spanning digital experience design, product innovation, branding, and art direction, she brings a holistic approach to every project. Drawing from her cross-cultural perspective between East and West, Chengcheng blends thoughtful strategy with strong visual storytelling to craft brands that resonate.

She is currently passionate about helping businesses refine their identity, connect with their audience, and evolve with purpose.

Previously
BCG X, Moment Design, MasterCard


Expertise

Brand Identity Design
Digital Experience Design 
Art Direction 
Strategy & Positioning 
Get in touch
chengcheng.k.zhao@gmail.com
Linkedin
Are.na



Ever-Pretty 2024-2025

Ever-Pretty is a formalwear brand founded in 2005 in Canada, known for celebrating every woman’s unique beauty through thoughtfully crafted dresses for special occasions. 

In 2024, Ever-Pretty set out to evolve their brand identity to better connect with the U.S. market and strengthen their direct-to-consumer (DTC) channels. The goal was to modernize the brand’s look and feel, elevate its digital presence—while remaining true to its values of variety, quality, effortless elegance, and confidence.


Role
Creative Director,  Designer

Team
Project Manager & Production: Solvia Foundry  
Creative Director: Chengcheng Zhao
Designer: Chengcheng Zhao, Claire Chen , Chris Liu
Photographer:  Jack Grayson

Scope
Brand Strategy, Brand Identity Design, Website Design, Art Direaction