CHENGCHENG ZHAO
Chengcheng Zhao is a creative director and designer based in New York, specializing in building and growing lifestyle brands.

With a multidisciplinary background spanning digital experience design, product innovation, branding, and art direction, she brings a holistic approach to every project. Drawing from her cross-cultural perspective between East and West, Chengcheng blends thoughtful strategy with strong visual storytelling to craft brands that resonate.

She is currently passionate about helping businesses refine their identity, connect with their audience, and evolve with purpose.

Previously
BCG X, Moment Design, MasterCard


Expertise

Brand Identity Design
Digital Experience Design 
Art Direction 
Strategy & Positioning 
Get in touch
chengcheng.k.zhao@gmail.com
Linkedin
Are.na




Aesté
2025

Branding, visual identity, and packaging design for Aesté—a home fragrance brand crafting tranquil atmospheres through high-quality scents and refined design.

Inspired by the landscapes behind each scent, the identity uses delicate, map-like line work to evoke traces of a journey. Each fragrance becomes a portal to a place—desert dunes, glacial shores—inviting the user to travel through scent in a quiet, immersive way.

Scope
Brand Identity Design, Packaging design