CHENGCHENG ZHAO
Chengcheng Zhao is a creative director and designer based in New York, specializing in building and growing lifestyle brands.

With a multidisciplinary background spanning digital experience design, product innovation, branding, and art direction, she brings a holistic approach to every project. Drawing from her cross-cultural perspective between East and West, Chengcheng blends thoughtful strategy with strong visual storytelling to craft brands that resonate.

She is currently passionate about helping businesses refine their identity, connect with their audience, and evolve with purpose.

Previously
BCG X, Moment Design, MasterCard


Expertise
Brand Identity Design
Digital Experience Design 
Art Direction 
Strategy & Positioning 
Get in touch
chengcheng.k.zhao@gmail.com
Linkedin
Are.na

onezero
 2025


Brand identity and packaging for onezero—a sparkling protein water made for women who want clean energy and hydration, without compromise.

The design is light, modern, and refreshing—echoing the feeling of the drink itself. Soft gradients, bold type, and minimal layouts capture the balance of function and style. A brand built to energize, simply.

Scope
Brand Identity Design, Packaging design