CHENGCHENG ZHAO
Chengcheng Zhao is a creative director and designer based in New York, specializing in building and growing lifestyle brands.

With a multidisciplinary background spanning digital experience design, product innovation, branding, and art direction, she brings a holistic approach to every project. Drawing from her cross-cultural perspective between East and West, Chengcheng blends thoughtful strategy with strong visual storytelling to craft brands that resonate.

She is currently passionate about helping businesses refine their identity, connect with their audience, and evolve with purpose.

Previously
BCG X, Moment Design, MasterCard


Expertise
Brand Identity Design
Digital Experience Design 
Art Direction 
Strategy & Positioning 
Get in touch
chengcheng.k.zhao@gmail.com
Linkedin
Are.na

Softnoise Studio
2022 - Present

Softnoise Studio is a New York City–based jewelry brand focused on capturing ephemeral moments in sculptural form. We seek to preserve intimate gestures and everyday experiences as timeless objects that grow with their wearer.

The designs often explore themes of time and memory—how we reencounter the imprinted past, trace embedded touch, and uncover untold stories through wear.

I founded Softnoise as a personal channel to explore my evolving creative voice—blending design, aesthetics, and visual storytelling in ways that feel intuitive, intentional, and emotionally resonant.

Role
Founder & Creative Director