CHENGCHENG ZHAO
Chengcheng Zhao is a creative director and designer based in New York, specializing in building and growing lifestyle brands.


With a multidisciplinary background spanning digital experience design, product innovation, branding, and art direction, she brings a holistic perspective to every project. Drawing on her cross-cultural experience between East and West, Chengcheng combines thoughtful strategy with strong visual storytelling to create brands that resonate.


She is passionate about helping businesses refine their identity, connect with their audience, and evolve with purpose.


Previously
BCG X, Moment Design, MasterCard


Expertise

Brand Identity Design
Digital Experience Design 
Art Direction 
Strategy & Positioning 
Get in touch
chengcheng.k.zhao@gmail.com
Linkedin
Are.na




Playground : Exploring Brand Worlds, with AI



At a time when artificial intelligence expands the possibilities of visual exploration, I use it as a creative partner to imagine and shape new brand worlds.

Through AI-assisted moodboarding and art direction, I experiment with imagery, atmosphere, and narrative—moving quickly between references, ideas, and visual territories.

Some directions remain sketches. Others evolve into foundations for future campaigns, identities, and brand stories.